In the real world, people have viewpoints and look at things from their viewpoints. This is true of data mining where data can be viewed from different angles or perspectives, depths, resolutions, etc.

Our Data Mining Technology in brief

Our technology breaks the digital barrier and enables computers to “assume the viewpoint” of the end user. For example, you may be thinking “today, I want a leather jacket, burgundy, full length and costing up to $1 500. Oh, and make that an Italian brand.” In the computer world, only cold 1’s and 0’s exist and there are no viewpoints. Traditional technology at best can do a flat lookup of a database and if you are fortunate, you won’t see “Sorry, no stock available.”

Our data mining technology enables a computer to look at, for example, an online store in a way which reflects your thinking. “Okay, let’s see, leather jackets, burgundy, up to around $1 500, Italian… got it!” And voila, the entire online store is changed to match your viewpoint. Change your mind and the store is instantly rearranged. This is true data mining.

There are many applications of this technology. For example, for the first time a computer can “intelligently understand” the subject matter of a document or series of documents (such as a website). This technology enables a computer to assume your viewpoint and help you locate information you are seeking with speed and precision. Or conversely, it helps you present your information correctly to the world.

This is applied in our Internet Visibility Services™, where a computer can calculate the content keyword phrases of a website and represent these to the search engines. The result? Search engines properly understanding your website, which means your being found. Another world-first.

For more information about our data mining technology, please contact us.